Wednesday, May 13, 2009

Database marketing


Database marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing

The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses , because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.

The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.

The communications generated by database marketing may be described as junk mail or spam , if it is unwanted by the addressee. Direct and database marketing organizations, on the other hand, argue that a targeted letter or e-mail to a customer, who wants to be contacted about offerings that may interest the customer, benefits both the customer and the marketer.

9 comments:

  1. This is very nice and good article for online job
    and very nice disussion.
    online

    ReplyDelete
  2. Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
    Great article and discussion!
    online marketing

    ReplyDelete
  3. This is the easiest way to earn money sitting at home and earning Hundreds of Dollars Daily.
    http://www.onlineuniversalwork.com

    ReplyDelete
  4. Hey ! Genuinely it’s really possible to earn money online; I really felt that this website is quite impressive and a great idea to earn hundred’s of Dollars daily.

    VISIT : http://www.earnglobalmoney.info

    ReplyDelete
  5. I have gone through this blog. I found it very interesting and helpful. Nowadays I am doing an online job from home only.
    And this blog really doing great for me. This blog also offers me more ideas and advices concerned to my job.


    Part Time Jobs

    ReplyDelete
  6. the process that what you are offering , are perfectely matched to my expection, very soon you will get
    responce from my side


    online job

    ReplyDelete
  7. Get Genuine Ways To Earn Money Online With Payment Proofs. You Can Learn How To Make Money With Traffic Improvement Tips
    and make $100 every day .So That You Don't Waste Your Time And Money.for details visit,clickhere

    ReplyDelete
  8. Earning money online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.

    ReplyDelete
  9. ““The Expendables”? More like “The Super Unkillables”. Ahem. Leave it to a former '80s action movie star like Sylvester

    Stallone clickhere check out the full information

    ReplyDelete